7-Eleven Franchising
Partnering with the well-known and nostalgic brand 7-Eleven, our team creates social media content, paid social, website, print pieces, and conference materials for the franchising division of 7-Eleven. Our primary focus over the past couple of years has been on social media platforms like LinkedIn and Facebook, and now adding YouTube, strategically positioning 7-Eleven Franchising as a company that supports its employees in their journey to open their own 7-Eleven stores. We encourage them to open their first store and, eventually, additional stores, promoting a "be your own boss" mentality. Over the years, we have developed materials that blend the successful business aspect with the iconic visuals beloved by the 7-Eleven community.
Creative Direction: Alli McFadden
Art Direction: Caroline Fischer, Michele Farren, Gretchen Rea, Caroline Cummins
Motion Design: Savannah Lazo, Jared Greene
Photography / Set Styling: Pamela Peck, Sierra McGee, Andrea Cook
Copywriting: Julia Sachs, Rachel Cooper