CAROLINE FISCHER
ART DIRECTION + DESIGN
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7-Eleven Franchising

Partnering with the well-known and nostalgic brand 7-Eleven, our team creates social media content, paid social, website, print pieces, and conference materials for the franchising division of 7-Eleven. Our primary focus over the past couple of years has been on social media platforms like LinkedIn and Facebook, and now adding YouTube, strategically positioning 7-Eleven Franchising as a company that supports its employees in their journey to open their own 7-Eleven stores. We encourage them to open their first store and, eventually, additional stores, promoting a "be your own boss" mentality. Over the years, we have developed materials that blend the successful business aspect with the iconic visuals beloved by the 7-Eleven community.

7-Eleven
Franchising

Partnering with the iconic and nostalgic 7-Eleven brand, our team develops social media content, paid campaigns, website assets, print materials, and conference pieces for the Franchising division of 7-Eleven. We’ve focused heavily on LinkedIn and Facebook—now expanding to YouTube—to position 7-Eleven Franchising as a brand that empowers entrepreneurs to open and grow their own stores. Our work blends the business opportunity with the brand’s beloved visuals, promoting a "be your own boss" mindset and encouraging multi-store ownership over time.

We designed bold, punchy graphics that balance eye-catching design with clear, relevant
information—built to stand out while staying on brand.

The team created custom brand photography in-house—capturing bold, playful visuals
that highlight 7-Eleven’s iconic products and everyday moments.

This video was designed to guide potential franchisees through the basics of owning a 7-Eleven store—highlighting
key benefits, support programs, and step-by-step details to help them get started with confidence.

Creative Direction: Alli McFadden

Art Direction: Caroline Fischer

Motion Design: Jared Greene, David Ellis

Photography / Set Styling: Pamela Peck, Sierra McGee, Andrea Cook

Copywriting: Rachel Cooper, Kayla Callen