CAROLINE FISCHER
ART DIRECTION + DESIGN
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Qwo

Endo Aesthetics revolutionized the field with their product, Qwo, the first FDA-approved injectable for cellulite in the buttocks of adult women. Marketing efforts conducted by Endo Aesthetics and our team successfully introduced this product into the medical community. This brand included soft and approachable visuals to a clinical product. Within months, the brand saw significant results and continuously drew the interest of patients and doctors. We provided marketing materials for doctors office waiting rooms, training materials for healthcare professionals, and continued working towards creating a well-rounded brand identity.

Qwo

Qwo, developed by Endo Aesthetics, was the first FDA-approved injectable for cellulite in the buttocks of adult women—an innovation that marked a major milestone in the aesthetics space. We were proud to support the launch with soft, welcoming visuals and thoughtful marketing that brought a clinical product to life in a way that resonated with both patients and providers. From in-office materials to training tools and brand development, our work helped Qwo gain early traction and visibility. While the product is no longer available, it was a privilege to help shape a brand that broke new ground and sparked real excitement across the industry.

As Qwo’s HCP marketing agency, we created science-backed materials tailored to healthcare professionals—from banners and brochures to brand standards and training tools. Layout design was central to this work, ensuring each piece delivered complex information with clarity, consistency, and visual ease.

Creative Direction: Alli McFadden

Art Direction: Caroline Fischer, Michele Farren, Jill Darrow, Sarah Langston, Caroline Cummins

Copywriting: Scott McCoy, Danielle Dawson