Votesse
Along with the parent company Crown Laboratories, Votesse engaged our creative team to relaunch their hair growth product with a new formula and branding. We conducted a two-day photo and video shoot with professional models, capturing high-quality content to bring life into the product's branding. We created their first branded print pieces, including promotional materials for use in doctors' and dermatologists' offices, as well as at their 2024 Global Sales Meeting.
We captured polished brand photography to support Votesse’s identity across marketing and digital channels. Graphic pullouts highlighting key benefits, ingredients, and messaging were designed to integrate seamlessly into campaigns and brand materials.
Creative Direction: Alli McFadden
Art Direction: Caroline Fischer
Photography / Videography / Set Styling: Pamela Peck, Philip Garcia, Andrea Cook
Copywriting: Rachel Cooper