SKINPEN

With the launch of their upgraded microneedling device, SkinPen partnered with us to reintroduce the brand through a modern, elevated lens. We developed a refreshed visual identity and new photography—highlighting the device’s sleek design and advanced technology while striking the right balance between clinical credibility and aesthetic appeal.

We captured new brand photography, graphic elements, and promo video content in-studio—showcasing SkinPen’s
upgraded design and creating a versatile asset library for marketing, campaigns, and launch materials.

The development team gave SkinPen’s website a modern facelift—redesigning the layout, visuals,
and user flow to better reflect the brand’s premium positioning and streamlined technology.

We developed updated brand guidelines to reflect SkinPen’s refreshed identity—covering everything
from logo usage and color hierarchy to typography, iconography, and photography styling.

Creative Direction: Alli McFadden

Art Direction: Caroline Fischer

Motion Design: Jared Greene

Web Development: Carlos Ortega, Rolando Guerrero, Matt McClard

Photography / Videography / Set Styling: Pamela Peck, Philip Garcia, Andrea Cook

Copywriting: Scott McCoy, Rachel Cooper