CAROLINE FISCHER
ART DIRECTION + DESIGN
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Cutera

Founded in 1998 by veteran laser and optical engineers, Cutera envisioned technology doing more. They have since become a global leader in dermatology and aesthetics devices, appealing to forward-thinking clinicians. Our creative team was tasked with refreshing the brand to position Cutera as an innovation and technology leader. Through a four-day photo and video shoot, new brand standards, an updated website, and a full asset library, we successfully relaunched the brand with a premium look matching its high standing in the aesthetics industry.

Cutera

Cutera is a global leader in dermatology and aesthetics devices, known for pushing the boundaries of technology and innovation. Our team was brought in to elevate the brand with a refined, premium look. Through a four-day photo and video shoot, updated brand standards, a refreshed website, and a full asset library, we repositioned Cutera to reflect its cutting-edge status in the aesthetics space.

We captured stylized device shots and in-treatment visuals, creating a premium,
clinical asset library for use across brand, marketing, and sales.

We developed comprehensive brand standards—from color and typography to 3D elements and
layout systems—built to unify Cutera’s visual identity across all channels.

Our team redesigned Cutera’s site to reflect its elevated brand—pairing clean visuals
with strategic messaging to highlight innovation and expertise.

Creative Direction: Alli McFadden, Caroline Fischer

Art Direction: Caroline Fischer

Motion Design: Savannah Lazo, Jared Greene

Web Development: Carlos Ortega, Rolando Guerrero

Photography / Videography / Set Styling: Pamela Peck, Philip Garcia, Andrea Cook

Copywriting: Scott McCoy, Rachel Cooper