AviClear

AviClear, a laser device with the Cutera parent company, is the first FDA-cleared energy device for treating mild, moderate, and severe acne. With various acne treatments available, such as Isotretinoin, over-the-counter products, and prescription creams and pills, our goal was to create a brand identity that highlights the company's dedication to cutting edge technology and consumer results and satisfaction. We aimed to empathize with patients wishing for their acne to disappear. We developed a modern brand that balances approachability with professionalism, to showcase the device and its impressive results.

We developed a new brand style guide for Aviclear, creating a clear visual framework to ensure consistency across all touchpoints.
The guide includes updated typography, color palette, layout principles, and design elements—crafted to reflect the brand’s clinical credibility and modern aesthetic.

We designed a suite of patient-facing marketing materials for Aviclear, aimed at educating and building trust. Each piece was crafted with a clean, clinical aesthetic to clearly communicate the treatment’s benefits while staying aligned with the brand’s professional tone.

Acne Awareness Month Visual Direction

This campaign promoting Acne Awareness Month focuses on an empowering, forward-thinking narrative about taking control
and simplifying life. The 2025 campaign encourages people to clear the clutter—physically, emotionally, and mentally.

Creative Direction: Alli McFadden, Caroline Fischer

Art Direction: Caroline Fischer, Caroline Cummins, Gretchen Rea, Kyle Zamzow, Gina Soto

Photography / Videography / Set Styling: Pamela Peck, Philip Garcia, Andrea Cook

Copywriting: Scott McCoy, Rachel Cooper