CAROLINE FISCHER
ART DIRECTION + DESIGN
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Proteya

Proteya's vision is to lead the industry with premium, scientifically advanced skincare products for women of all skin types. Their range includes body lotion, facial cleanser, and moisturizer, all designed for daily use. Our task was to create a collection of product shots to enhance Proteya's brand presence on Shopify, Amazon, and social media. Through a dedicated photoshoot and thoughtful branding, we developed a cohesive look and feel for the brand. Using natural props and ingredients featured in the products, we created Proteya's first image library, which is now used across various marketing materials.

Proteya

Proteya's vision is to lead the industry with premium, scientifically advanced skincare products for women of all skin types. Their range includes body lotion, facial cleanser, and moisturizer, all designed for daily use. Our task was to create a collection of product shots to enhance Proteya's brand presence on Shopify, Amazon, and social media. Through a dedicated photoshoot and thoughtful branding, we developed a cohesive look and feel for the brand. Using natural props and ingredients featured in the products, we created Proteya's first image library.

We created a bold, bright visual world for Proteya—styling each shot with fruit ingredients found in the formulas. The photography reflects the brand’s fresh, vibrant identity while building a versatile image library for use across ecommerce and marketing.

We created digital ads and email campaigns for Proteya, designed for Amazon, Shopify, and DTC channels—pairing bold visuals
with ingredient-driven messaging in clear, high-impact formats.

Creative Direction: Michele Farren Dickey

Art Direction: Caroline Fischer

Photography / Set Styling: Pamela Peck, Andrea Cook

Copywriting: Cora Valderas