CAROLINE FISCHER
ART DIRECTION + DESIGN
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Proteya

Proteya's vision is to lead the industry with premium, scientifically advanced skincare products for women of all skin types. Their range includes body lotion, facial cleanser, and moisturizer, all designed for daily use. Our task was to create a collection of product shots to enhance Proteya's brand presence on Shopify, Amazon, and social media. Through a dedicated photoshoot and thoughtful branding, we developed a cohesive look and feel for the brand. Using natural props and ingredients featured in the products, we created Proteya's first image library, which is now used across various marketing materials.

Proteya

Proteya's vision is to lead the industry with premium, scientifically advanced skincare products for women of all skin types. Their range includes body lotion, facial cleanser, and moisturizer, all designed for daily use. Our task was to create a collection of product shots to enhance Proteya's brand presence on Shopify, Amazon, and social media. Through a dedicated photoshoot and thoughtful branding, we developed a cohesive look and feel for the brand. Using natural props and ingredients featured in the products, we created Proteya's first image library, which is now used across various marketing materials.

 

Creative Direction: Michele Farren, Caroline Fischer

Art Direction: Michele Farren, Caroline Fischer

Photography / Set Styling: Pamela Peck, Andrea Cook

Copywriting: Cora Valderas