Plum
VagiCeuticals

Plum is a feminine wellness brand offering pharmacist-developed solutions for vaginal dryness—designed to bring comfort, confidence, and real relief. This campaign introduced a fresh visual identity through a mix of social, UGC-style content, and a CTV ad. From concept to production, the work aimed to normalize vaginal care with science-backed storytelling and a modern, approachable feel.

We captured photo and video content to support Plum’s refreshed brand look—developing a chic, elevated visual library
used across social, web, marketing materials, and the brand’s CTV ad launching the vaginal mist.

Alongside high-production brand visuals, we created UGC-style photos and social
content to boost relatability and connect with real-life moments of care.

Creative Direction: Alli McFadden

Art Direction: Caroline Fischer, Gretchen Rea

Web Development: Carlos Ortega, Matt McClard, Rolando Guerrero

Photography / Videography / Set Styling: Pamela Peck, Andrea Cook, Macie Whiten

Copywriting: Scott McCoy, Rachel Cooper, Kayla Callen