Plum Vagiceuticals

For feminine wellness brand Plum, our team brought the brand’s fresh, approachable personality to life through a campaign spanning photoshoot production, social content, and a CTV spot. I led art direction and planning for the shoot, from concept development and storyboarding to on-set styling and shot execution. The resulting visuals shaped Plum’s paid and organic content, including a CTV ad built from the footage. We also created UGC-inspired content for social, helping normalize conversations around vaginal health with a tone that felt both human and empowering.

Creative Direction: Alli McFadden

Art Direction: Caroline Fischer

Motion Design: Jared Greene, David Ellis

Web Development: Carlos Ortega, Rolando Guerrero, Matt McClard

Photography / Videography / Set Styling: Pamela Peck, Andrea Cook, Macie Whiten

Copywriting: Scott McCoy, Rachel Cooper